What is a serum, anyway?
Serums are highly concentrated formulas, specially designed with smaller molecules and without most fluids, waxes, and thickening agents. Hero ingredients (such as Collagen, Vitamin C, and Peptides) are thus able to absorb quickly and easily into skin, delivering fortified benefits (like enhanced moisture, additional nourishment, etc.) efficiently and effectively.
Do I need a serum?
A serum isn’t a necessity, per se—at least not like your cleanser or moisturizer is. (A friendly reminder: a basic regimen consists of a cleanser, toner, eye cream, moisturizer, mask, and exfoliant.)
Think of it this way: Serums, though an extra step, are the products that make a mile of a difference. They’re able to target specific concerns with more intensity, thanks to their advanced, potent formulas.
Which serum is right for my skin?
Targets: Dullness, discoloration, fine lines, uneven texture
What it does: Boosts radiance and retexturizes skin
Ideal for: All skin types (except acne-prone or acne-erupted skin)
Key ingredients: Vitamin C, Collagen, Sodium Hyaluronate, Ginseng, Cucumber, Aloe Vera, Lavender Oil
Targets: Fine lines, wrinkles, dehydration, loss of elasticity
What it does: Encourages firmer, smoother, more youthful-looking skin
Ideal for: Dry or mature skin types
Key ingredients: Peptides, Green Tea, Yarrow, Sage, Willow Bark, Sorghum Bicolor Stalk Juice, Palmaria Palmata, Aloe Vera
Targets: Fine lines, wrinkles, dehydration
What it does: Plumps and smooths the look of fine lines and wrinkles
Ideal for: Combination, Dry, or mature skin types
Key ingredients: Collagen, Elastin, Sodium Hyaluronate, Bladderwrack Extract, Peptides, Vitamin E
What it does: Restores a natural, dewy glow with super lightweight, oil-free hydration
Ideal for: All skin types
Key ingredients: Ceramides, Ginseng, Ginkgo
Targets: Dryness, dullness
What it does: Revives and smooths dry patches
Ideal for: Combination or Dry skin
Key ingredients: Rose Hips Extract, Glycerin
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